Recently during an introductory meeting with a prospective new
client, the following questions came up:
- Can't I build my own portfolio and pay much
less?
Those are really great questions and we are the first ones to admit, having reviewed many portfolios, that some investors are able to design good portfolios. In fact, we know that portfolio structure and low cost are the main contributors for wealth accumulation.
So, is the question really about advisory fees or, rather, gaining a better understanding of the benefits of having a financial advisor onboard?
Shouldn't the question be: "What is the real value of an
advisor?"
The answer is simple: Behavioral Finance.
It is a term we use to help clients understand that the future
outcome of their financial well-being depends on how they make decisions with
their money.
What exactly do we mean by that? Take a moment to read and honestly answer the following questions:
How do I know with certainty that my decision-making process is truly a rational one?
Is it possible that my brain is wired to create and use faulty shortcuts, influenced by past investment experience?
Would I benefit from understanding why the brain makes investment mistakes?
And last, what is the value of avoiding those costly mistakes in the future?
What exactly do we mean by that? Take a moment to read and honestly answer the following questions:
How do I know with certainty that my decision-making process is truly a rational one?
Is it possible that my brain is wired to create and use faulty shortcuts, influenced by past investment experience?
Would I benefit from understanding why the brain makes investment mistakes?
And last, what is the value of avoiding those costly mistakes in the future?
Below are just a few examples of the brain's systematic errors, best described with behavioral biases.
- Familiarity Bias: Investors have a bias toward stocks they know. Frequently, they favor their employer's company stock and take comfort owning large U.S. company stocks. In both cases, the results are poor diversification, higher volatility, and potentially lower returns. "Owning what you think you know" can be a costly mistake.
- Over-Confidence Bias: This systematic error of the brain is very pervasive in people thinking they are smarter than everyone else. Being very bright does not necessarily translate into superior stock selection. Trying to bet against the collective knowledge of millions of other smart investors can sometimes lead an individual down a path of gambling away their fortune. Over-confidence bias is a serious threat to prosperity.
- Hindsight Bias: We all know that past performance is no guarantee for future results, or as we like to say: "hindsight is not foresight." Knowing that interest rates are at historic lows or stock markets are reaching new highs doesn't tell us anything about future results. Using the past to predict the future is really not foresight; it is still hindsight. Investors who have stood on the sidelines for many years waiting for the next big market drop in order to get in at a discounted price have to admit that hindsight bias can be a costly mistake.
So, the answer to the question, “what is the real value of an advisor?”
is simply this: We provide the tools to help clients look at their behavioral
biases and gain an understanding of how they make important decisions with
their money—and how they may be doing it irrationally. Realizing our
brain's own shortcuts and the impact it can have on our financial future is
important. Having a financial advisor to prevent you from making costly
mistakes in the future is invaluable.
Summing it all up:
We described a few examples of the many shortcuts our brain uses and how we make important investment decisions based on irrational biases. As financial advisors, we might not always agree with you, but our first priority is your financial well-being.
Think of BMM as your financial physician. Doctors go through your prior medical history, trying to cure whatever ails you by providing medicine or treatment. We are in business of increasing not your health, but your wealth.
It is our responsibility to help clients not only recognize behavioral biases and faulty reasoning, but more importantly to prevent them from making costly mistakes in the future. That is the true value that we as financial advisors add to our clients.
Summing it all up:
We described a few examples of the many shortcuts our brain uses and how we make important investment decisions based on irrational biases. As financial advisors, we might not always agree with you, but our first priority is your financial well-being.
Think of BMM as your financial physician. Doctors go through your prior medical history, trying to cure whatever ails you by providing medicine or treatment. We are in business of increasing not your health, but your wealth.
It is our responsibility to help clients not only recognize behavioral biases and faulty reasoning, but more importantly to prevent them from making costly mistakes in the future. That is the true value that we as financial advisors add to our clients.
Investment advisory services are offered through Berson Money Management, a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted. This communication is not to be directly or indirectly interpreted as a solicitation of investment advisory services to residents of another jurisdiction unless otherwise permitted. The contents of this email and any accompanying documents are confidential and for the sole use of the entity to whom they are addressed. They are not to be copied, quoted, excerpted or distributed without express written permission of the firm. Any other use beyond its author's intent, distribution or copying of the contents of this e‐mail is strictly prohibited. Nothing in this document is intended as legal, accounting, or tax advice, and is for informational purposes only.








